Have been thinking about your success with bringing good exhausts into private spaces to increase air quality and wellbeing of people.

And I’ve been thinking about Signage - or: an attempt to shape a communication, an awareness

Exhaust hoods and better living spaces will be in the future

People will have nicer places to live (~ because of your work and of general progression of everything engineered and architected

I think of Germany (~ living spaces there are pretty nice; they are better; not perfect;

And while houses in Germany are better, people barely understand or know the GOOD INTENTIONS that were put into building them because they didn’t build them

And so, CULTURALLY SPEAKING, the intention behind building a HEALTHY, BEAUTIFUL place for Wellbeing is LOST

Somewhere along the way of making our world prettier and better, the intention of those shaping the world toward betterment was lost

A story that isn’t told

And I see the big danger here in unaware people living in paradise, not knowing how to use it, how to appreciate it

Signage

Signage is interesting

It tells the tiny stories

It places something into your head without your consent

You sorta have to read it

It’s a lot of warnings

A lot of: “this is the worst situation possible”

And that’s the narrative that engineers shape

Engineer tell stories too

But most of these stories are “instructions” and “warnings”

And I think we need to start telling more stories about “we put care into building this for these reasons”

So there grows a cultural memory and awareness of why we live in the world we live in

I think this will do good to human civilization in many ways - I won’t list all them right now

At the core, there is an energy shift in trying to pass on something, rather than hand off a product